DispatchDispatch is a weekly interview with the makers, founders, and quiet architects of the no-code movement. Real tools, real revenue, real decisions.
"I didn't want to build a startup. I wanted to solve a specific problem for a specific set of people in a specific part of the world. Bubble let me do that without asking anyone's permission."
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Kwame Asante
Founder, Accra & London
Founder, Accra & London
Kwame Asante runs a logistics coordination platform used by seventeen freight companies across West Africa. It handles route optimization, driver dispatch, and real-time tracking. It was built, entirely, in Bubble. He launched in 2022 with no co-founder, no seed round, and no developer. He had a problem, a laptop, and eight months of evenings.
When we spoke, he was preparing to add a mobile driver app — also in Bubble. He'd just turned down a $400K seed offer. Not because he didn't need the money. Because he didn't need the strings. "I've watched what happens when you take money before you understand your own business," he says. "I'm not there yet. I might never be."
"I didn't want to build a startup. I wanted to solve a specific problem for a specific set of people in a specific part of the world. Bubble let me do that without asking anyone's permission."
He talks about the moment he realized he was running a real company — not a side project, not an experiment — but an actual business with actual dependencies and actual people counting on it. The shift in thinking that followed is the real subject of this interview. Not the tools. What the tools made possible.
Solo Founder, Chennai → Austin
BubbleShe spent eleven years as a radiologist before she built her first app. Not a prototype. An app. With a waitlist of four hundred people, a payment flow, and a cancellation policy. She did it in six weekends, between shifts, using Bubble. "I kept waiting for someone to tell me I wasn't allowed," she says. "No one ever did."
Read profileOperations Lead, Accra
MakeHis automation stack handles 2,300 client touchpoints a week. He built it in three months, alone, using Make and a Notion database his CEO still thinks is "just a spreadsheet." The company hasn't hired an ops coordinator in two years. Marcus isn't sure whether to tell them why.
Read profileThe full conversation is in this week's issue.
Read This Week's InterviewOr subscribe — it's free, every Tuesday.
Agency Owner, Budapest
WebflowTomas used to quote six-week timelines and apologize for them. Now he quotes six days and means it. His agency of four people ships what his old firm of twenty couldn't. "We stopped hiring developers," he says, "and started hiring people who could think about problems without needing a ticket system to do it."
Read profileFounder, Lagos
GlideThe app has 8,000 active users. It connects smallholder farmers in Ogun State to buyers in Lagos, routes orders, tracks delivery, and sends SMS confirmations. Adaeze built version one in a weekend. "Glide let me think about the actual problem," she says. "Not the architecture. The problem."
Read profileHead of RevOps, Seattle
RetoolHis company's sales team has a custom CRM, a deal-scoring dashboard, a commission calculator, and a territory map — all built in Retool, all maintained by one person who doesn't have "engineer" in his title. "The engineers respect it," Jordan says. "They just don't understand how it happened."
Read profileThe full conversation is in this week's issue.
Read This Week's InterviewOr subscribe — it's free, every Tuesday.
Product Consultant, Istanbul
AirtableShe charges $8,000 a month to run operations for three early-stage startups simultaneously. Her entire stack is Airtable, Zapier, and a shared calendar. "My clients keep asking when I'm going to hire," she says. "I keep asking why I would."
Read profileWe group builders by what they have in common — not their tools, but their decisions.
They came from medicine, law, finance, and teaching. They left with a laptop and a Bubble account.
14 profiles · Ongoing
Browse chapterThey didn't automate to save time. They automated to think about something harder.
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Browse"I've read every issue. Not because I have to. Because every issue makes me feel like I'm not building alone."
"The most honest writing about building I've read since Paul Graham stopped writing essays worth reading."
Rafael Domínguez
Bubble · E-commerce ops, Mexico City
"Dispatch doesn't talk down to you. It assumes you've already decided to build. It just helps you build smarter."
Yuki Tanaka
Make · Workflow automation, Osaka
"I forwarded the Adaeze issue to my whole team. Three of them started their own projects the next week."
Chinwe Okafor
Airtable · Ops lead, Lagos
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